Facts and Fishin’ Workshop to focus on customer service, science

By: Melissa Schneider / Published: Feb 08,  2012

Free event available to members of Alabama’s charter industry

(GULF SHORES AND ORANGE BEACH, Ala.) – Charter captains and deckhands along Alabama’s Gulf Coast will have the opportunity to participate in the informational workshop Facts and Fishin’. This workshop will focus on topics that will enhance participant’s skills and knowledge of important sustainability fishing practices and customer service standards.

The workshop will take place at Zeke’s Landing Marina in Orange Beach at the second-floor restaurant location on Feb. 13, 2012, starting at 8:30 a.m. and lasting till noon. The event is free to all participants.

“This workshop offers tools and resources for charter fishing captains and deckhands to be an informed and positive influence for their customers and ambassadors for our coastal communities,” said Joanne McDonough of Mississippi-Alabama Sea Grant Consortium and the Nature Tourism Initiative. “We are excited to bring this educational opportunity to our local charter fishing fleet and continue to help our local businesses and support sustainable fishing practices.”

This day-long program will hold several informative sessions, during which participants will learn valuable information on how to make the customers’ experience more enjoyable. The sessions will include know your customer, Five Star Southern Hospitality, identifying your catch, fishing gear and sustainability and venting reef fishes.

“As an avid fisherman and tourism professional, fishing plays a key role in our guests’ vacation experience, and we are thrilled to work with local scientists and educators in presenting this workshop,” said Herb Malone, president/CEO of Gulf Shores and Orange Beach Tourism (CVB). “The goal is to give captains and deckhands an opportunity to enhance their skill set not only inhe fishing industry but also in customer service.”

To find out more information about this program, please contact Joanne McDonough at or 251-974-4634. You can register online at

Additional online resources may be found at

About the Nature of Alabama’s Coast: In 2007, Gulf Shores & Orange Beach Tourism, the Mississippi-Alabama Sea Grant Consortium and the Auburn University Marine Extension and Research Center joined forces to oversee the development of the Nature Tourism Initiative. This project is designed to evaluate the nature-based businesses in coastal Alabama (Baldwin and Mobile) and coastal Mississippi (Hancock, Harrison and Jackson) counties and provide resources to meet their needs. Charged with this mission, Joanne McDonough’s task is two-fold: (1) to work with local businesses and communities to provide a quality nature experience for the guests (2) while also encouraging good stewardship and sustainability of the area’s natural resources. Current partners include the Mississippi-Alabama Sea Grant Consortium, Gulf Shores & Orange Beach Tourism and the National Oceanic and Atmosphere Administration. For more information, visit


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